Conversations with Jeff Weeks

Dr. Mona Amodeo

Special | 28m 46s

Customers and employees no longer see socially conscious values as a bonus, but rather as a necessity. Branding and sustainability expert Dr. Mona Amodeo, the founder and CEO of idgroup, discusses how to create a brand and an organization that is both a great citizen as well as a profitable and thriving entity. Her most recent book is entitled “Beyond Sizzle: The Next Evolution of Branding”.

Aired: 09/27/18

Rating: NR

Video has closed captioning.

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